Integrates rhetorical theory and research on public communication with applications to practical situations in business. The course provides instruction and practice in the preparation and delivery of several kinds of oral presentations typically encountered by business professionals. Students will learn how to analyze audiences, organize different types of presentations, prepare and use visual aids, practice and deliver presentations to various audiences, and respond to questions. Specific speech types include presentation of information, persuasive speaking, policy analysis, negotiation, interviewing and ceremonial or occasional speaking. The course also addresses the issues of nervousness, verbal expressiveness, nonverbal and interpersonal communication. The goal of the course is to blend theory and practice, and to provide a workshop for developing both analytical and practical skills.
Approaches effective communication both as an essential professional skill and as an important function of management. Discusses the elements of communication (argumentation, structure, style, tone and visual appeal) and presents techniques for increasing one's effectiveness in each area. Students read, discuss and write about cases based on tasks that managers commonly face, such as explaining changes in policy, writing performance evaluations, analyzing survey results or other numerical data, and communicating with employees, shareholders, the press and the public. Methods include group work, oral presentations, several writing assignments and role playing. Drafting and revising and computerized word processing are stressed.
This course is designed to develop in-depth oral presentation and critical skills in persuasion for a variety of business situations. The course will cover strategies for effectively advocating new proposals and defending current policies; addressing audience attitudes and concerns in formulating positions (discovering hidden agendas); establishing arguments through analysis and evidence; creating conditions for mutual persuasion; handling question and answer sessions; enhancing well-reasoned arguments and establishing tone through effective language usage; establishing personal credibility (reputation); and recognizing logical and psychological fallacies in arguments. Students will gain experience in thinking on their feet, as well as preparing a coordinated set of strategies for a team position defense and creating effective individual persuasive presentations.