Marketing

Understanding Markets, Building Relationships

Marketers, a bit like psychologists, know how to get inside people’s heads.

A dynamic combo of relationship builder, buzz generator and analytical guru, these pros are the best of the best at connecting customers with the brands they love. Their day-to-day work can involve everything from planning a high-profile celebrity event to brainstorming viral marketing campaigns to crunching the results from the latest customer survey.

Our Marketing Program

Through our Marketing degree, you’ll gain the powerful blend of media savvy, analytical know-how and relationship finesse needed to take you to the top of the field. The curriculum starts by covering the full range of marketing activities: advertising and promotion, analytics, market research, social media, product development and more.

Later, you’ll put your skills into practice working on real business problems for corporate partners like Apple and Converse in the high-tech Center for Marketing Technology.