In offering a variety of products and services, every institution
practices some form of marketing. Bentley's major in marketing will
enable you to understand this vital area of business and organizational
activity. In helping you understand concepts and apply theory to
practice, the marketing major program management degree delivers
valuable insight on challenges, opportunities and risks facing today's
marketing professionals.

By carefully selecting your courses, you can build a concentration
around an area of individual interest. For instance, if you're
interested in an international marketing career, you can add
international business, history and language courses to your program of
study. Those seeking jobs in marketing communications can enroll in
graphics design and public relations writing courses. An honors program
is available for outstanding marketing majors.