Marketing Programs

Major Courses

During the first two years, students in the marketing major take required courses in the General Education Core and the Business Core; these include humanities and social sciences, English, mathematics, accounting and finance. In the junior and senior years, they are required to take the following:

  • Marketing Research
  • Marketing Management

Additional requirements include four marketing electives that include, but are not limited to:

  • Advertising
  • Promotional Strategy
  • Consumer Behavior
  • International Marketing
  • Retailing
  • E-Marketing
  • B2B Marketing
  • Two marketing-related electives from any business discipline

 

Minors

The marketing minor is designed to offer both breadth and flexibility in accommodating student interests. Students must meet with the marketing minor coordinator to discuss their eligibility and course requirements as well as selection of appropriate courses to strengthen their major area of study.

The minor requirements for a bachelor of arts degree candidate are as follows:

Prerequisite:

  • Integrated Business Functions or Marketing

 

One of the following Foundation of Marketing courses:

  • Promotional Strategy
  • Marketing Channels
  • Consumer Behavior
  • Marketing Research

 

Two of the following Applied Marketing courses:

  • Advertising
  • Direct Marketing
  • Sales Management
  • Retail Management
  • Marketing of Services
  • International Marketing
  • Business Marketing
  • E-Marketing
  • Marketing Management

 

or special topics courses (e.g. Consumer-centric Marketing, Database Marketing)

The minor requirements for a bachelor of science degree candidate are the same as above, except they are required to select one additional Foundation of Marketing course.

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Learning Goals and Objectives

Learn more about the learning goals and objectives for the Marketing major and the Master of Science in Marketing Analytics.