Business Analytics

Importance of Business Analytics

With organizations acquiring vast amounts of data at an unprecedented pace, the demand for professionals with strong business analytics skills has never been greater. Today’s leading companies recognize that employees with a good understanding of general business, coupled with strong exposure to analytics techniques and database management tools, are critical to the enterprise’s long term success. Business analytics programs at Bentley prepare students for a wide range of careers across a broad spectrum of industries.

Depending on which analytics path you pursue, you will:

  • Gain expertise in applying analytic techniques such as linear and logistic regression, decision trees, cluster analysis and factor analysis
  • Acquire hands-on experience with cutting-edge data mining methods such as web analytics, genetic algorithms, and text mining
  • Work on real-life projects and learn how to present your results effectively
  • Enhance your employability by preparing for Base SAS programmer certification and developing proficiency in other leading statistical packages such as SPSS
  • Build your knowledge of data management and SQL, and learn how to develop a data warehouse
  • Understand how information technology drives global strategy and business processes

Analytics Programs at Bentley

Whether you want a general business degree with some exposure to business analytics, a certificate or a master of science degree with a strong emphasis on big data, Bentley has a program for you.

MBA Concentration

Students enrolled in the Emerging Leaders or Professional MBA can select the business analytics concentration

Graduate Certificate in Business Analytics

The graduate certificate in business analytics allows students to participate in the same classes as master’s degree candidates 

Master of Science in Marketing Analytics

MS in Marketing Analytics students make use customer, market and financial data to develop successful promotional campaigns 

Putting Technology to Work

Bentley is consistently ranked among the top schools in the nation for state-of-the-art campus facilities in the Princeton Review's annual "Best 296 Business Schools" guide. The Hughey Center for Financial Services provides real-time Wall Street data, and access to a wealth of other financial information. The Academic Technology Center maintains licenses to SAS and all leading analytics software tools. Other leading-edge resources include the Center for Marketing Technology, the Design and Usability Center and the Information Technology Sandbox.